Wednesday, July 29, 2009

How Important Is It to Recognize Your Target Market?

It may seem like a silly question, but many newbie affiliate marketers fail to realize how important this really is. All of your marketing efforts will go to waste if the correct audience hasn't been targeted. You may get lucky and make a few sales here and there, but your business will never reach it's full potential if you are not reaching the people who really want the products you have to offer.

A few things to keep in mind when choosing your target audience:
  1. What is the age group?
  2. Gender?
  3. Marital status?
  4. Occupation?
  5. Health status?
  6. Income status?
  7. Cultural background?
  8. Education?
  9. Hobbies?

By asking yourself these simple questions you can dramatically narrow the audience you market to and ultimately generate more sales. It will also allow your advertising budget to go much further.

Monday, July 06, 2009

4 Questions to Ask When Choosing a Good Affiliate Program

Before you join an affiliate program do plenty of research. Get some answers because they will be the deciding point of what you will be achieving later on. Here are some important things to consider before joining an affiliate program:

Will it cost you anything to join?
Most affiliate programs today are totally free to join. Why settle for one that charges you to promote their products?

When are the commission checks issued?
Each affiliate program is different. Some issue their checks weekly, monthly or even quarterly. Select the one that best suits your payment needs. Many affiliate programs set a minimum commission amount that an affiliate must meet or exceed in order for their checks to be issued.

What is the hit per sale ratio?
This is the average number of hits to a banner or text link it takes to generate a sale based on all affiliate statistics. This factor is extremely important because this will tell you how much traffic you must generate before you can earn a commission from the sale.

How are affiliate referrals tracked and how long do they remain in the system?
You need to be confident that the program will correctly track people you refer from your site. This is the only way that you will recieve credit for a sale. The period of time that your referrals stay in the system is also important. This is because some visitors don't buy right away but may want to return later to make the purchase. You should know if you will still get credit for a sale even if it is made months after the initial visit.

Friday, July 03, 2009

Any Serious Affiliate Marketer Knows These 3 Tools Are a Must

As you have probably heard it is possible to make a decent living as an affiliate marketer. What most people don't realize is in affiliate marketing, like any business, there are certain tools that are required in order to run an efficient business. Although you can earn a little money without them if you want to make it to the top they are a must.

1. Your Own Website to collect visitors information
Your website should serve one purpose--to collect prospects information--names & email addresses. Be sure that you have a specific call to action let prospects clearly know what you want them to do. Offer incentives(free reports, ebooks, ecourses) to encourage your visitors to sign-up.

2. An Autoresponder to Deliver Regular Messages
Your autoresponder will work for you delivering subscribers more information about your niche. You can also use it to inform them of new products, services and special offers.

3. Quality products to recommend for back-end sales
The subscribers on your list are potential customers. Continue building a relationship with them by providing them with valuable content, make back-end sales by recommending related
products.

Of course there are many more tools that you'll need as an affiliate marketer these 3 are just the basics. (As you probably noticed tool #1 & tool #2 will lead to tool #3 and anyone serious about affiliate marketing knows "the money is in the list")

Wednesday, July 01, 2009

6 Essential Qualities of an Affiliate Marketer

Just what are the qualities needed in order to succeed in affiliate marketing? With all the competition out there you will need to make yourself stand out from the rest. Possessing these five qualities will allow you to rise above your competition.

Quality # 1 - Willingness to learn & be trained.
Whether or not you take the time to learn the basics of affiliate marketing can make or break you in this business. The more you are willing to learn the more successful you can become.

Quality # 2 - Willingness to invest time & effort.
In affiliate marketing it can sometimes be months before you see any profits. You have to be patient and know that it takes time to build any type of business.

Quality # 3 - Self-determination.
You must possess the ability to motivate yourself to never give up. If you want to make it in this business you can't quit because you don't see immediate results.

Quality # 4 - Discipline.
Just as if you were working at a regular job you have to set a schedule to get important tasks finnished. When your business starts to take off you will see why this is necessary. Make this a habit in the begining to be sure to get started on the right foot.

Quality # 5 - Optimism.
A positive attitude is always a good quality no matter what path you decide to take in life. Never let anybody tell you that you can't succeed just because they're too scared to try. As anyone who is successful will tell you, keep your head up and keep pushing ahead.

Quality # 6 - Desire.
You've got to really want it, plain and simple. Even if you possess all of the other qualities if you don't truly want to succeed you won't.

To sum it all up - it doesn't matter how many tools, resources, or connections an individual has the real key to success in affiliate marketing is in one's self. If you already have these qualities great, if not strive to develop them. It will mean the difference between success and failure.